Nonprofits and Social Media

"It takes too much time."
"It's just not worth it."
"People might say negative things about us."

These are all things you might hear nonprofit staff say about social media.  And well, they might have a point.  There are pros and cons to social media use for sure.

But, as more and more of the world looks to social media for news, information, and even for volunteer and other giving opportunities, nonprofits have to keep up to gain the attention and involvement they seek in today's world.  Successful campaigns from nonprofits like Charity:Water and the Truth project show that social media can be well worth the effort and can even expand your nonprofit's reach.

See the Nonprofit Quarterly's recent article for some great reasons why social media is worth it and see some tips for getting the most out of social media use.